Sustainability in the spotlight as Intertextile Shanghai returns this March
©Intertextile
Driven by a desire for greener products, especially among China’s younger generations, the innovations at next month’s Intertextile Shanghai Apparel Fabrics are set to include a range of newly developed sustainable denim, functional fabrics, and accessories across its different product zones. The textile exhibition, set to be held at the National Exhibition and Convention Centre (Shanghai) from 28 – 30 March, aims to attract international buyers post-COVID and enables suppliers to tap into China’s rapidly expanding market.
With China’s younger generations adopting healthier, more active lifestyles, the country’s activewear market is experiencing rapid growth, and many luxury fashion brands are now offering athleisure to capture this new business potential. As a result, several zones dedicated exclusively to sustainability. The fair has long been a champion of green manufacturing – an economic and political cause that is echoed not just in China, but around the world.
The European Union, home to a large portion of Intertextile Apparel exhibitors, recently adopted new strategies to make its textile industry plants greener. The changes will especially impact the wet processing of textiles, including bleaching, dyeing, and property-specific finishing, such as water repellence, by promoting more sustainable production through the substitution of hazardous or environmentally unfriendly chemicals.
