Starbucks Taiwan opens its first community store
©Starbucks
Starbucks Taiwan has launched its first community concept cafe, in Xiulin Township, in partnership with local operator Uni-Wonder Corporation, joining the chain’s portfolio of 150 community stores internationally. The newly-opened Xiulin Township will donate a portion of its profits to Hualien County Private Heping Sustainable Charity Foundation to support a local emergency relief fund.
The store’s design is influenced by Hualian culture and has works of art by regional artists Miru Hayung and Eleng Luluan. In addition, Shi Ma Hsiu-Hua, a Truku traditional weaver, worked with indigenous women to design the brand’s green apron, which features totem ornamentation.
Since its debut in Taiwan in 1998, Starbucks has established more than 540 locations in the region. Through its “Indigenous Hope” program, the company has supported the educational growth of indigenous children since 1999. Starbucks Taiwan said that the first Community Store in Hualien builds on the company’s long-standing commitment to the indigenous community, to build a stronger connection between people, to be proud of the rich and colorful aboriginal culture, driving local prosperity.
