Master Kong × Alibaba launched the "88 Carbon Reduction Day" Campaign
©Master Kong
On April 22, which marked the 54th World Earth Day, Master Kong and Alibaba collaborated to launch the "88 Carbon Reduction Day" campaign, which aimed to promote the theme of "Go to the bottle empty imagination island - coexist with everything".
During the campaign, Master Kong has launched a variety of cross-border collaborations with "bottle empty" as the main focus. The eco-friendly recycled products, including suitcases, picnic mats, handbags, storage boxes, and more, are made from discarded beverage bottles, showcasing gorgeous geometric colors and avant-garde design concepts. As a result, these products have attracted a lot of praise and attention from Chinese consumers.
From unlabeled tea to environmentally-friendly rPET (recycled polyethylene terephthalate) products, Master Kong is committed to achieving full-link carbon reduction. By offering consumers a wider range of sustainable product options, Master Kong is making strides toward reducing its carbon footprint. As green and low-carbon practices become the new industry standard, Master Kong is urging more consumers and businesses to join in the "zero-carbon" movement.
This "88 Carbon Reduction Day," Master Kong also showcased its latest carbon reduction achievement - the classic braised beef noodles with a "product carbon footprint certificate." This product is also one of Master Kong's top-selling classic series.
At the same time, Master Kong has fully leveraged its expertise in rPET beverage bottle recycling products, expanding the scope of carbon reduction from low-carbon products to packaging recycling. This move is intended to encourage more partners to join the carbon reduction initiative, offering consumers diverse low-carbon product options.
©Master Kong
