KFC China boosts rural revitalization by bringing more local products to its menus

©Yum China

Yum China has recently launched the Trio Black cereal drink - a hot breakfast drink - at more than 270 KFC stores in Sichuan province and Chongqing. Made of natural and nutritious grains, the KFC hot drink is an ideal breakfast choice for health-conscious consumers and an innovative initiative to promote rural rejuvenation in Sichuan province.

The new drink recipe is made of 70% black buckwheat, and 30% black wheat and black sesame. One of the main ingredients, black buckwheat, is cultivated in Liangshan, one of the most undeveloped regions in China. To better promote rural revitalization in Sichuan province, KFC began considering including Liangshan black buckwheat in its supply chain in 2018.

KFC’s Trio Black cereal drink generates more income for local farmers and increases brand recognition of Liangshan’s black buckwheat. KFC plans to roll out the new cereal drink to more stores nationwide.