How Bottle x Corona: Reinvent This Moment

©HowBottle

In celebration of World Oceans Day, HowBottle, a Chinese sustainable lifestyle brand, launched "Reinvent This Moment" campaign, together with Corona, a premium beer brand. As part of the collaboration, a collection including vest bags, beach towels, and T-shirts made from recycled plastic bottles and discarded fishing nets was launched during the campaign. With the aim of raising public awareness of marine conservation, the collection uses nylon materials coming from 100% of the discarded fishing nets in domestic waters.

In March 2022, Corona joined forces with BlueRibbon Ocean Conservation Association in China to launch the "Ocean Reinvention Project", which is expected to recycle 145 tons of ocean plastic waste throughout the year, to protect the marine environment and promote marine culture. The collaboration with HowBottle took a step further by providing consumers with eco-friendly alternatives.

HowBottle is a Chinese lifestyle brand focusing on design and sustainability. Found in 2016, HowBottle is providing consumers with eco-friendly options made from recycled plastic bottles and discarded fishing nets, including bags, jackets as well as hats, and blankets.