HEYTEA launched the Live Joy Recycling Campaign with WUYU STORY
As a prominent Chinese tea beverage brand, Heytea continues to bring new joy by partnering with WUYU STORY to unveil the "Live Joy Recycling Campaign," championing an Eastern sustainable lifestyle. From January 8 to February 8, customers can contribute to this initiative by visiting any of Heytea's 100 nationwide stores and depositing used Heytea cups into the "Live Joy Recycling Bin."
The campaign extends beyond recycling, offering an interactive "Live Joy Certification" where participants receive postcards and stamps upon cup disposal. Subsequently, Heytea coordinates doorstep cup collection, commencing the transformation of these cups into meaningful eco-friendly badges.
Heytea remains committed to integrating environmental consciousness into its marketing philosophy, previously introducing the "Inspiration Regeneration Lab" with a focus on green experiments in tea, eco-friendly merchandise, and artistic environmental installations. In prior collaborations, Heytea partnered with the sustainable brand HowBottle to repurpose discarded bubble tea cups into reusable eco-friendly bags and raincoats. Through this collaboration with WUYU STORY, both entities aim to simplify environmental awareness and foster innovation collaboratively, cultivating an Eastern "sustainable lifestyle aesthetic."
