Haworth/HWS Customer Experience Centre in Shanghai redefines showroom
©The HWS Group
An honoree of Interior Design’s 2022 Best of the Year Award, the WELL Certified Platinum project is the synergistic effort of Gensler designers and Haworth/HWS, who have created an organic space that not only showcases furniture products and solutions, but also represents the real value by connecting all the elements in the space and expressing them through people’s daily activities.
Designed by Gensler, the Haworth/HWS Customer Experience Centre in Shanghai by The HWS Group is redefining brand showrooms through a human-centric design approach linking people with nature, space, technology, and furniture.
Gensler’s U.S. Workplace Survey 2022 has found that spaces for creative group work plus individual quiet work have the greatest impact on space effectiveness and experience. The office areas of the Haworth/HWS Customer Experience Centre are set in the two opposite wings of the space, so every department can improve productivity and maximize efficiency in a mutually connected environment with breathing room and minimum interference.
A collaborative space to elevate productivity and inspire innovation, the Haworth/HWS Customer Experience Centre has amplified HWS’s commitment to promoting health, well-being, and social connection. Flexible workstations, ergonomic furniture, and smart technology allow the staff to be agile and choose the ideal setting for work, keeping the employees healthy while creating synergies between people.
