FILA and TME collaborate to host "Biodegradable Concert" at Basong Lake
In an exploration of more possibilities for sustainable fashion, FILA recently launched its theme of "From Nature to Nature" on Tmall Super Brand Day and collaborated for the second year with Tencent Music Entertainment Group (TME) to present a series of events, which aims to lead the public towards green practices and convey the concept of sustainability.
As part of the event, FILA embarked on a green hiking journey at Basong Lake in Tibet. The brand joined forces with environmental installation artist Wu Di to create a massive environmentally friendly installation called "Green Heart" using biodegradable Tencel™ fiber material, encouraging the public to protect the environment.
On August 19th, FILA's Tmall Super Brand Day and TME presented the "From Nature to Nature: Reconciliation with Nature Biodegradable Concert," using music to advocate environmental conservation. Additionally, the event featured the debut of "biodegradable audio" produced by FILA in collaboration with Tencent Music's philanthropic program, presenting the sound of FILA's biodegradable Tencel material.
Amid the trend of eco-friendly and low-carbon practices, FILA continues to emphasize the "Green Sustainable" theme. Through artistic means such as music, the brand invites more consumers to join in practicing green environmentalism alongside the brand, embracing sustainability in action.
