Deluxe Milk launched eco-documentaries with SMG
"The Road Ahead" is a large-scale public environmental protection documentary jointly produced by Shanghai Media Group and Bilibili, sponsored by Deluxe Milk. The program invites three famous actors Hu Ge, Liu Tao, and Chen Long to serve as project initiators. It adopts immersive observation and recording methods to focus on environmental protection and low-carbon lifestyles. As the title sponsor, Deluxe Milk has also released a documentary short film with the program.
The short film looks at the world from the ecological changes in the Ulan Buh Desert, discussing the largest "circle of friends" which is also facing species reduction, marine pollution, and other issues. This film spreads the authentic appeal of practicing environmental protection and sustainability to the audience, calling for more people to care for the earth's environment and let nature thrive.
It is reported that Deluxe Milk has worked with various parties to persist in the Ulan Buh Desert for 14 years, successfully turning the desert into an oasis and attracting nearly 100 species of animals to settle down here. As early as 2022, Deluxe Milk launched "Deluxe Desert Organic Milk," shifting consumers' attention to "desert" and "organics" to further establish its brand image. This time, in cooperation with "The Road Ahead," it is an extension of the brand's environmental protection action. Deluxe Milk implements this care and responsibility in action, calling on more people to care for the environment of the earth and let nature flourish.
