Danish outerwear label Rains opens concept store in Hong Kong
Rains, the Danish outerwear lifestyle brand founded in 2012, opens its first concept store in Hong Kong at Hysan Place in Causeway Bay. Striking a perfect balance between Scandinavian minimalism and functional fashion, Rains products span rainwear, transitional jackets, bags, and accessories designed for versatility with its signature waterproof fabric.
Housed in Hysan Place, the heart of trendsetting powerhouse Causeway Bay, Rains’ first Hong Kong concept store is decorated with a Scandinavian minimalist interior, completed in soft color palettes. In addition, the concept store’s grand opening also unveils the latest 2023 spring/summer collection, Connect, inspired by the Club Kids subculture movement that flourished in New York.
Rains concept stores have opened in quick succession since 2016, with locations in Copenhagen, Paris, New York, London, Berlin, Amsterdam, and Shanghai. Each store echoes the stylishly spartan products through bright, minimalist spaces.
