Chow Tai Fook T MARK embarks on a journey to trace the origin of natural diamonds
©Chow Tai Fook
Every natural diamond is a masterpiece of nature. Recently, Chow Tai Fook and T MARK released an advertisement, traveling to Africa to start a journey to trace natural diamonds, entering the heart of the natural diamond industry - De Beers Group, to tell consumers every link from mining to cutting of diamonds. As a diamond brand with traceable history under the Chow Tai Fook brand, T MARK selects the Kimberley diamond source in South Africa and Botswana, South Africa, and China's leading cutting and polishing factories as technical support to record the journey of every natural diamond.
On October 17th, the brand opened the "Under the Earth" live broadcast on Taobao, sharing local customs and culture with local Miss Botswana, while De Beers Group Executive Vice President Paul Rowley personally shared diamond knowledge, showing brand professionalism while strengthening consumers' memory points about brand positioning.
