"Chloé x My Melody" New Year Collection pictures Chloé's vision of sustainable fashion

Jan 6

With the Year of the Rabbit coming close, Chloé released ‘Chloé x My Melody’ capsule in time for 2023, partnering with Sanrio’s red hooded rabbit My Melody on an exclusive capsule collection of ready-to-wear, leather goods, jewellery, and fashion as well as home accessories.

The latest launched ‘Chloé x My Melody’ Lunar New Year capsule collection also pictures Chloé's vision of sustainable and ethical fashion. As an advocate of sustainable fashion, Gabriela Hearst incorporates sustainability as one of her core design concepts, aiming to create timeless clothing under the premise of making high-quality clothing and being environmentally friendly. This collection is made of organic and recycled cotton, the Woody tote bag is made of linen fabric, and the hat decoration is made of stock denim fabric to reduce the burden on the environment.

In addition, Chloé also cooperates with non-profit organizations such as Mifuko and Silai Wali through the International Fair Trade Organization to entrust local women to hand-weave Woody bucket bags and charms, and provide corresponding remuneration to protect the basic physiological and safety needs of local women, which also adds another layer of meaning to celebrating the New Year.