Chloé enables products to be traceable and resale-ready
©Chloé
French fashion house Chloé is introducing what it calls a “new chapter of transparency for luxury” by enabling its products to be fully traceable and resale-ready, an initiative that it adds is “a first in the industry”.
Dubbed the “Vertical” project, the innovative digital ID system features technology powered by EON, and allows users to scan the labels of Chloé products as part of its spring/summer 2023 collection with a smartphone to trace their item from the field to the finished piece.
Users will be able to scan a QR code on their garment and trace the item’s journey, from the beginning of its manufacture all the way to the end result. Those who then wish to sell their item in the future, they’ll be able to access a dedicated platform, developed in collaboration with Vestiaire Collective.
The first products to be part of the Vertical project include bags, shoes, and ready-to-wear in linen, silk, wool, and leather, adds Chloé. Consumers will see that all leather for Vertical items is sourced from French farms and the hides are then tanned by the French tannery Haas, which carries the ‘Entreprise du Patrimoine Vivant’ (EPV) or ‘Living Heritage Company’ label and is part of the Leather Working Group.
