China's EP Yaying opens its first U.S. store at American Dream
©EP Yaying
The group EP Yaying, which aims to offer contemporary international fashion styles with exquisite Chinese cultural identity for the modern woman, has opened its flagship U.S. store at the Avenue at American Dream. The store is located in The Avenue at American Dream, a 300,000-square-foot corridor of upscale stores. EP Yaying is the 19th tenant to open in this part of the mega-mall in the Meadowlands. It joins anchor Saks Fifth Avenue, Hermes, Dolce & Gabbana, Saint Laurent and others.
©EP Yaying
EP Yaying, which has been renowned in China since the brand’s foundation in 1988, is eager to increase the popularity of Chinese culture-inspired fashion, believing it will resonate with foreign consumers. The brand said it explores design by blending tradition and modernity to achieve a high level of art, creativity and craftsmanship. Working with silks, traditional tailoring & embroidery, the brand aspires to lead and represent China’s fashion, sharing with consumers from all over the world exquisite contemporary aesthetics and defining an elegant, confident, and contemporary woman’s image.
With the intention of "making good clothes with great materials", EP Yaying has been developing high-quality and sustainable materials together with the supply chain all over China, including organic cotton, Yak wool, rain linen, Songhua River down, etc., to approach sustainability.
