Brioni × Wang Kai × Mangrove Foundation Launch Limited Edition Collaboration Series
Recently, Brioni, a brand under the Kering Group, collaborated with brand ambassador Wang Kai and the Mangrove Foundation (MCF) to launch the "BRIONI × WANG KAI × MCF" limited edition collection. The collection features a total of 155 pieces, including Cuban collar shirts, T-shirts, short jackets, and knitwear, each adorned with bird-inspired details, creating a versatile and casual urban style.
The collection draws inspiration from the critically endangered spoon-billed sandpiper, and Brioni will donate 8% of the sales proceeds to the Mangrove Foundation to support wetland conservation and environmental education efforts for the spoon-billed sandpiper. By showcasing their signature understated style and commitment to excellence through this collaboration, Brioni aims to raise awareness of environmental protection and contribute to the preservation of precious biodiversity and sustainable development.
©Xinhua/Yang Guanyu
The Mangrove Foundation China (MCF) is a non-profit organization dedicated to the conservation and restoration of mangrove ecosystems in China. Mangroves are unique coastal forests that thrive in the intertidal zones, characterized by their ability to tolerate saltwater and provide vital ecological services. MCF's work focuses on protecting and rehabilitating mangroves, raising awareness about their ecological significance, and promoting sustainable development in coastal areas.
