POP MART launched upcycled DIMOO bag in support of wild plant conservation in China

© POP MART & DIMOO WORLD

POP MART, the global culture, and entertainment company best known for art toys and collectible toys from China, launched a limited edition of upcycled reusable shopping bags in one of their best-known IP figures DIMOO.

The brand posted on Chinese social media inviting consumers to join DIMOO to embrace a green and more sustainable lifestyle. According to the brand, the newly-launched shopping bag is completely from recycled materials, shoppers can purchase the bag for a good cause, as all the proceeds will be donated to the China Wild Plant Conservation Association.

Founded in 2010, POP MART is a leading lifestyle retailing company in China. Following the brand spirit “MAKE SOMETHING FUN!”, POP MART has always been working on finding interesting products and making them loved by fans. As one of the biggest lifestyle retailers in China, POP MART is now running over 300 stores in the local market and is expanding its business to 23 markets overseas, such as South Korea, Japan, and the United States.