Bally Peak Outlook Foundation commits to cleaning mount everest through 2030
©Bally
Bally announces its commitment to cleaning Mount Everest by 2030. Bally, the Swiss luxury brand, will also launch a special capsule commemorating the 70th anniversary of the first successful ascent, with 100% of net proceeds supporting mountain communities.
The Bally Peak Outlook Foundation, dedicated to mountain conservation efforts, continues its support of the Himalayan community through a long-term program. In the past three years, Bally’s alpine preservation programs have provided funding to remove more than seven tons of waste from Mt. Everest and the other Himalayan peaks over 8,000 meters and enable building of flood barriers mitigating the impact of global warming on melting glaciers, which risk floods and landslides in the villages below Khumbu Glacier. Additionally, the Bally Peak Outlook Foundation has sponsored educational programs throughout the Khumbu Valley supporting students from the Sherpa community.
Bally’s long-standing ties to the mountains are rooted in its Alpine origins and pioneering legacy. With hiking shoes dating back to the 1920s, the brand’s early expedition history began in 1930 when it provided climbers with custom-designed footwear featuring Sparta Grip soles to navigate extreme terrains. Today even Bally’s iconic curling boots favored by Olympians, such as the 1956 Swiss Winter Olympics team, are inspired by the recreated Grip sole from the early 1900s, combining functionality with style for the modern day.
