Anta launches a sustainable fashion initiative, interpreting "origins and renewal"
Anta, in collaboration with its global brand ambassadors Wang Yibo, Gu Ailing (Eileen Gu), and Fan Zhendong, has launched a "Sustainable Fashion" initiative, unveiling the limited-edition ICONIC Peace Dove Capsule Collection. This campaign pays homage to the Olympic spirit and blends sports, art, and sustainable living, highlighting a fusion of cutting-edge sports culture with sustainability for a new era of eco-friendly fashion.
On September 30, the ICONIC Peace Dove Capsule Collection officially went on sale. Designed in partnership with renowned Chinese fashion designer Chen Peng, the collection includes the Anta Fuyao Peace Dove sneakers, sweatshirts, bags, sports socks, and hats—all crafted using innovative sustainable materials, offering both comfort and environmental responsibility.
Earlier this year, Anta collaborated with Harper’s Bazaar to launch the "Origins and Rebirth" sustainable art co-creation project. Together with artists Chen Peng, Ye Linghan, and Li Weiyi, they presented the "Origins and Rebirth" sustainable art pop-up exhibition. Through this exhibit, Anta aims to inspire more people to join the movement toward sustainability and explore the future of eco-conscious fashion.
