PMPM: Youth Power in Social Impact
Recently, the "2024 Corporate Globalization and Sustainable Development Forum" was held at the United Nations Headquarters. As a rising force in domestic skincare brands, the four-year-old PMPM has achieved remarkable success in brand internationalization. Along with the "China Brand Innovation and Development Project," it entered the United Nations headquarters and was honored with the "International Industry Influence Brand Award." Mr. Taj Hamad, Chairman of the World Association of Non-Governmental Organizations (WANGO), presented the award. Representing Chinese youth entrepreneurs, the founder and CEO of PMPM, Shanshuo, jointly signed the "China Brand United Nations Declaration" with participating companies. They committed to upholding integrity, innovation, environmental protection, and sustainable development, bravely shouldering social responsibilities, inheriting Chinese culture, and maintaining the international image of Chinese brands.
Achievement and Recognition: PMPM's Milestone in Brand Internationalization
PMPM's receipt of the "International Industry Influence Brand Award" and participation in the declaration signifies its international impact in product innovation, brand construction, market influence, and consumer recognition. It represents a comprehensive and multi-dimensional evaluation and recognition of PMPM by the United Nations. PMPM is also the youngest Chinese innovative national brand to win this prestigious award. Moreover, founder Shanshuo declared PMPM's Chinese name, "Pian Pian," in front of the Times Square screen in New York, marking a significant milestone in the brand's four-year transformation on the world stage. With a new journey underway, PMPM will bring new surprises and inject fresh energy into the Chinese cosmetics industry.
Background and Values: Significance of Chinese Brands Entering the United Nations
Since its inception in May 2016, the "Chinese brands entering the United Nations" has been organized around themes such as social responsibility, sustainable development, and green growth. As the forum progressed to its fifth edition, its international influence has grown. During the forum, PMPM received the "International Industry Influence Brand Award." Additionally, Shanshuo, representing PMPM, became the youngest youth entrepreneur and "National Brand Spokesperson" among Chinese innovative national brands. The "2024 Corporate Globalization and Sustainable Development Forum" is considered the highlight of this event, providing a platform for Chinese enterprises to speak out and reflecting the urgent need and significance of Chinese brands going global.
The Road of Innovation and Development Vision: PMPM's Strategy for Brand Internationalization
PMPM has demonstrated a strong international perspective and strategy in brand construction and scientific innovation. Emphasizing the spirit of exploration, PMPM is committed to providing consumers with innovative skincare experiences and emotional value.
Simultaneously, PMPM places great importance on technological innovation, establishing a product development team with international standards to meet consumers' evolving skincare needs. In the future, PMPM will continue to invest in scientific research, focusing on sustainable development and social responsibility. It aims to create an "original Chinese international brand" through innovation, providing consumers with more value and surprises.
GREENEXT's Take
PMPM's brand internationalization, awards at the United Nations, and signing of the declaration demonstrate its positive contributions to multiple sustainable development goals. Firstly, the brand's internationalization reflects its support for Goal 9 (Industry, Innovation, and Infrastructure), promoting technological innovation and international cooperation, and paving the way for Chinese brands to go global. Secondly, PMPM's product innovation and brand construction illustrate its commitment to Goal 12 (Responsible Consumption and Production), promoting the beauty industry's transition to a more sustainable direction and enhancing resource efficiency and product quality. Additionally, PMPM's efforts in social responsibility are closely related to Goal 3 (Good Health and Well-being) and Goal 8 (Decent Work and Economic Growth), providing consumers with safe and healthy skincare products and creating job opportunities, thus fostering economic growth.
In summary, PMPM's recent achievements underscore the power of youth in the skincare industry. Winning the "International Industry Influence Brand Award" and signing the "China Brand United Nations Declaration" highlight its commitment to innovation, sustainability, and social responsibility. PMPM's participation in the "2024 Enterprise Globalization and Sustainable Development Forum" demonstrates its recognition as a leading force driven by youthful energy. With its focus on innovation and internationalization, PMPM is poised to make significant strides in the global cosmetics market while remaining true to its core values.
