Diving Into Bilibili's Sustainability Achievements & Commitments

Aug 22

Bilibili is an iconic brand and a leading video community for China's young generation. The platform's mission is to enrich the everyday life of young people in China. It is committed to creating a welcoming community for its users, building a stage for our content creators to showcase their talent, and striving to promote original Chinese content worldwide.

Bearing this mission in mind, Bilibili continues to build its content ecosystem and enhance its commercialization capabilities, transforming ourselves from "a place where dreams begin" to "a place where dreams come true" for creators.

DIVING INTO

Bilibili established its Environmental Management Goals to further facilitate the effective implementation of environmental protection practices in 2021. In addition to improving its corporate environmental management capabilities, the company also leveraged its platform to proactively respond to the demand for green practices throughout the value chain.

Advocating Green Lifestyle

Bilibili aims to utilize its platform to actively carry out more content campaigns for eco-protection, restoration, and biodiversity protection, to raise users' awareness of eco-protection. Moreover, it plans to further leverage the influence on users to actively advocate for green philosophy and lifestyle by promoting environmental protection, energy conservation, low-carbon and anti-waste content creation in the community.

Bilibili fully leverages its strengths and resources in mass communication to promote environmental conservation, and to inspire users to take joint action in protecting our green homeland. During the reporting period, video productions on "environmental protection," "low-carbon emissions," "recycling," and other environmental themes amassed 5.7 billion views altogether, up 88% from 2020.

The Green Planet

The Green Planet is the world's first 4K documentary exploring botany through an immersive experience. The documentary series, which was jointly produced by Bilibili and BBC Studios, uncovered the hidden world of plants, which is little known but closely related to human life. It created widespread buzz and heated discussions among users on environmental protection for our earth.

©thegreenplanet

Empowering Green Projects

Leveraging the Bilibili Charity Platform, Bilibili actively collaborates with other relevant parties such as non-governmental organizations (NGOs) to bring in more eco-protection-related public welfare projects and extensively integrate resources to support healthy environmental development. For instance, Bilibili launched the "10milion Haloxylon Trees to Save Desertification" campaign in 2022, which is a fundraising plan to donate 10RMB to plant each Haloxylon tree to recover 10m2 forestation.

Biodiversity Conservation

Responding to the COP15's call on biodiversity conservation, Bilibili partnered with the Bilibili Charity Platform to launch the "Universal Symbiosis" activity, which aims to protect our earth. Our content creators helped tell stories of wild animal rescues while live broadcasting rare animals. The Bilibili Charity Platform also launched seven wildlife conservation fundraisers to explore innovative models for biodiversity conservation.

Promoting Green Culture

As a practitioner of green culture, Bilibili actively participates in environmental protection forums and leverages its influence as a video platform to continuously advocate for eco-protection and a sustainability approach, raising user and general public awareness of environmental protection. For instance, in 2021, Bilibili, together with the Ministry of Ecology and Environment Promotion Center, launched the "Universal Symbiosis" biodiversity video competition, and attended the Fifteenth Meeting of the Conference of the Parties (COP15) to the Convention on Biological Diversity (CBD) in Kunming, Yunnan.

Green Operation

Office Energy Saving

Shanghai Guozheng Center (including Buildings 1, 2, and 3), where Bilibili headquarters, has been certified for ISO 14001 Environmental Management System and has been awarded the LEED Platinum certification.

Bilibili proactively rolls out the use of energy-efficient office facilities and encourages employees to conserve water, electricity, paper, and office supplies. In 2022, the company officially launched its workspace energy consumption ledger to track water and electricity consumption at each operation site through monthly indicators monitoring, which serves as a solid foundation for formulating effective office energy-saving plans.

*Bilibili Green Workspace Initiatives ©Bilibili*

Bilibili also attaches high importance to waste recycling in its office and takes practical actions to integrate sustainability into its day-to-day operations. For instance, in 2021, the company held the "Sleeping Machine" campaign at its headquarters in Shanghai and sold 30 pieces of end-of-life but still usable computers, successfully promoting the circular economy and recycled use among its employees.

The company also plans to gradually establish a comprehensive carbon emission monitoring and management system to optimize its carbon emission reduction measures by closely monitoring emissions from its offices and data centers.

WHAT’S NEXT?

At the moment, the company hasn't released very specific goals and targets for reducing the carbon emissions of its operations. But according to its ESG report, Bilibili has assessed the impact of various climate change risks and proposed countermeasures to provide guidance for green and low-carbon technology application, product innovation, and operation optimization. Some of its countermeasures include:

To Build a sound energy and carbon emission data management mechanism for regularized data collection and disclosure;

To Conduct consumer preference surveys to understand the demand for environmental attributes of products;

To Strengthen the green requirements for existing product suppliers to avoid the use of materials with high energy consumption and high pollution;

To increase the number of environmental protection-related projects on the Bilibili Charity Platform

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GREENEXT'S TAKE

"Enriching the everyday lives of young generations in China" has been Bilibili's unchanging mission and an integral part of its development plan and corporate values. As a Gen Z-oriented platform, and one of the most popular and widely-used platforms, we are looking forward to seeing Bilibili leverage the platform's strength in communications to encourage the younger generations in China to act now on climate change and to adopt a more sustainable lifestyle in a fun and creative way.

Committed as always, Bilibili continues to practice social responsibility and contribute to positive social development. Gen Z+ in China is a diverse group of leading content creators, including both seasoned, long-term creators and new talents who develop and mature rapidly after joining the platform. We are also eager to see more Gen Z+ push for sustainability consciousness by leaning into sustainability influencer content on Bilibili.

Diving Into

Danie LIU